James Metcalfe
With revolutionary ideas that totally reshape our understanding of the business world, these books have all been selected by industry experts who believe their influence alone is enough to give them one of the most sought-after titles any publisher could hope for: controversial.
Navigate the article
#1 No Logo – Naomi Klein
Personally, I feel that the most controversial business book ever written is No Logo by Naomi Klein. It's controversial because, well, as the Bible of the no-global movement it's quite a bit anti-business. Yet at the same time, it explains the visceral pull of brands better than any other business book I have ever read.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Lucio Buffalmano from ThePowerMoves.com
#2 Your Marketing Sucks – Mark Stevens
By rejecting the age-old notion that one should judge Marketing/advertising not by its creativity (winning Cleo Awards) but instead by the Return On Investment it generates, the book set off a firestorm in the marketing establishment but changed forever the way Marketing is judged. And the way it must be used to grow businesses of any size.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Mark Stevens from authorbookings.com
#3 Never Split The Difference – Chris Voss
This book has a different take on selling than the traditional sales book Getting To Yes. The main difference is by empowering the opposition by allowing them to say no, which breaks down their barriers by allowing them to feel in control. This is fundamentally different than the Getting To Yes Philosophy.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Tom Jackson from jaxonlabs.com and mrjaxon.com
#4 Principles – Ray Dalio
This book is a swiss army knife of ideas for building a business in the modern era. It's all about thinking differently and how to build around the notion that we don't know everything.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Tom Jackson from jaxonlabs.com and mrjaxon.com
#5 The Innovator’s Dilemma – Clayton Christensen
Focusing on what Christensen calls “disruptive technology”, this book summarizes why you can do everything right in the day-to-day operations of a successful business but still fail if you don’t continue to innovate. It also offers guidance to companies on what they can do to avoid the fate of past behemoths like Kodak and Blockbuster. Critics have claimed that there are many circumstances where his theory doesn’t prevail and that of the 77 case studies cited by Christensen, only seven met all four of his key conditions for when a business is subject to disruption.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Zack Gallinger from revrecycling.com
#6 Drive – Daniel Pink
The science behind motivation and conduct, which can help you choose the right types of people for your business. From hiring policies to office culture and behavior towards clients, this book will be able to provide some new perspective on what it is that motivates us.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Nate Masterson from mapleholistics.com
#7 The Personal MBA – Josh Kaufman
So you want a business education. Do you really need to spend many thousands of dollars - and become an indentured servant - just to achieve that? Not according to Kaufman, who has been advocating skipping the MBA program altogether, and has created a book and blog solely for that purpose.
Want to read more reviews of this series or buy it? Check out the links below:
Contributor: Nate Masterson from mapleholistics.com
This post was created with our nice and easy submission form. Create your post!
