Owning a restaurant can be an incredibly lucrative business venture. Like any new business, however, owning and operating a restaurant comes with a few bumps along the road. During the first year of business many restaurants will experience severe setbacks that may cause them to close their doors altogether. We list of some of the most common problems faced by restaurant owners and how to avoid them.
Poor customer service
By far, one of the most common problems faced by restaurant owners is poor customer service. Poor customer service usually comes as a result of insufficient employee training and a more hands-off management style. A restaurant’s success focuses heavily on customer experience and satisfaction, so management must rectify poor customer service to achieve overarching success. Begin by providing all employees with a comprehensive onboarding and training period. Ensure that all information provided in these training sessions is disseminated to each and every employee on your staff. Following this initial training period, regularly check in with your staff and provide them with additional motivation and learning opportunities as they move throughout their daily tasks. Providing your team with daily inspiration and motivation will encourage them to complete their job with vigor and persistence each and every day. This means your customers will receive a much more enjoyable dining experience.
Lack of focus
It seems like a new restaurant pops up on a different corner every week. With the market so overrun with restaurants, it becomes that much more important for your restaurant to stand out. A lack of focus in your restaurant’s theme, concept, or cuisine can cause your business to easily get lost in the crowd and overlooked in favor of a flashier option. Choose an overarching concept for your restaurant that will set you apart from the competition, and then carry this concept throughout all design choices for your restaurant. If your music, lighting, décor, and menu all ascribe to one shared concept, your restaurant will maintain a more cohesive look and feel. Customers will know exactly what to expect upon entering your establishment, and they can easily distinguish your restaurant and dishes from other business currently on the market.
Insufficient marketing means nobody will know when to anticipate the debut of your restaurant or what to expect when it does finally open. Opening your restaurant with even a small amount of fanfare is better than nothing at all, and it will help you get customers in the door during those crucial first months of business. Whether you choose to host a large grand opening party or prefer for a slightly smaller scale soiree, it’s important to do something to announce your restaurant’s first days of business. Developing a strong marketing strategy, and maintaining a consistent online presence following the initial opening of your business, will also help keep you at the forefront on customers’ minds.