Logan Voss
Sending out invitations in the mail or creating a marketing strategy that requires lots of envelopes can seem like a hassle if you’ve never attempted something like it before. There are so many minuscule details to keep in mind that it’s difficult to decide. While sorting through various weights of paper and choosing the perfect color can feel overwhelming, we have a few tips for choosing the perfect envelope for the occasion.
Go Slightly Larger
The size of your envelope is important because it’s one of the first things the recipient will notice. That doesn’t need it needs to be huge, though. All you need is to match the contents to an appropriately sized envelope. However, the last thing you want to do is have to squish the letter into an envelope that barely fits it. To protect the contents, get a slightly larger envelope to give yourself more wiggle room.
Match Your Design to Your Theme
Whatever the contents of your letter might be, the design of the envelope should match it as much as possible. This creates a sense of cohesion, which is good for casual and professional letters. Things such as wedding invitations can stand out from the rest of the mail through their envelope. On the other hand, the envelope can help reflect the feelings you want the recipient to have when they open it.
Don’t Be Afraid of Color
White and brown envelopes are all well and good, but for next-level envelopes, don’t shy away from using color. Color speaks to us on a deeper level; it can subconsciously affect the way we feel. Knowing what colors reflect the emotions you want to convey can help your envelope stand out from whatever else is in the mailbox that day.
Consider How Much Protection You Need
For normal paper products, your average envelope might be fine. Maybe you want to send a little more than paper, though. In that case, you’ll need to consider how much extra protection your envelope needs to provide. One of the best tips for finding the perfect envelope for the occasion is to not overlook the heavier, padded envelopes. It may seem like a small amount of protection, but it could mean the difference between your letter arriving intact or destroyed.
