Everyone loves a beautified lawn. Visitors see a property’s lawn first, and based on the lawn’s appearance, they can start to form opinions on what the inside of the residence looks like.
For this reason alone, property owners will start to look for landscapers who specialize in making works of art with natural elements. You want to be the company they call. Here are four simple ways to improve your landscaping business.
Track the Money
Landscaping costs a lot of money, and not just for the property owner. There are supplies and materials you’ll need to purchase to perform this service. Keep track of the money you spend on every job and task done on a day-to-day basis. If your company visits three or four properties in one day, it’s easy to lose track of costs across each.
Keep a checklist for every location and write down what materials you used that day and what areas you managed. Maintaining a checklist makes it easier to write invoices the day of instead of trying to figure it all out at the end of the week. It also helps to keep better track of your budget.
Set Yourself Apart
What’s in high demand in the landscaping business right now? What do property owners want more than anything for their lawns? As an authority on the subject matter at hand, you have an opportunity to educate your customers and help them make informed decisions. Becoming a resource for clients sets you apart from other businesses.
It’s also important to learn your company’s strengths and weaknesses. Play on the strengths of advertising and strengthen the weaknesses. It might be as simple as making yourself more available or hiring more staff members to cover more ground.
Update the Equipment
New equipment makes most landscaping tasks easier. For example, serious landscaping requires more than a standard lawn mower. You’ll need to purchase the right UTV for quality care and pristine results.
Keep track of all the new equipment that you invest in, and take diligent care of the current equipment you have now. It’s wise to perform weekly maintenance checks and repairs.
Narrow It Down
It’s more important to be effective at one thing rather than OK at a lot of different things. Focus first on being better rather than being the most versatile. Perfecting the craft sets you apart from the competition, and profits from your best service can fund the training and practice that allow you to perfect another.
Property owners can hire a company that advertises 12 different tasks in a day and end up with only a few accomplished to their standards. If you develop a specialty in flowers, market that service most and offer your customers recommendations on what flowers and plants you think will complement their property best.
The landscaping business is in high demand, and with these four simple improvement suggestions, you can expand your client list.