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A Gist on Heficed: Content Marketing and Customer Database

Content Marketing is critical to SEO and, above all, to your visitors. They suggest you publish your blog posts regularly, at least twice a month. Analytical, comparative, or technical posts work best. When deciding how long or short an article should be, search Google for the keyword you’re focusing on in your post. This will display your competitors’ blog posts that share the same keyword and help you decide if you need a 300 or 3000-word blog post to rank well in the same position.

It is also important to remember to keep internal link building as you wish to have internal pages with you. There are many techniques you can apply to. I suggest following the Search Engine Journal or MOZ blog to learn more about internal link building. Landing pages are also essential because what services or products you sell depend on it; continue to create new landing pages that will increase your website’s visibility. It’s good to have an internal press release showcasing service updates or feedback. You won’t notice a significant impact, but keeping your content fresh is a must.

Another good strategy is to post tutorials or how-to articles that can be part of your content strategy.

Customer’s database — as mentioned before, your main goal is to keep increasing your value from the start of tracking. Communicate directly with your customers to collect feedback. The feedback will help you deliver the necessary functions or services to keep your customers happy. I highly recommend focusing on 80% of your clients’ revenue; this would be 20% of the customer base (the 80/20 rules apply to most businesses). Also, make sure you identify the industries your customers represent and how they found you; it will help you focus on the sources that work best. I also suggest using a review service like Trust Pilot to show the service’s quality based on customer feedback.

Make sure you talk to your clients periodically to keep a pulse of their satisfaction.

Planning and budgeting

Indeed, the beginning is the hardest. Having a small budget allocated can have a little impact. However, if you can allocate a large budget (recommended), you’ll see a more comprehensive picture of weakness and strength to spot opportunities.

The budget should consist of

  • PPC Budget for Search Engines (Basic)
  • LinkedIn PPC budget (advanced)
  • PR campaigns
  • Content of blog posts
  • Landing pages (how many do you want to create every month)
  • Maintaining social media

They found no other theories that could be of value. However, if you’re thinking of something that could be useful for generating valuable traffic, it’s always a good idea to allocate some budget to test it. You may ask how much budget you need to allocate. Typically you should have at least $ 5,000 per month on PPC for Search Engines, preferably $ 15,000 per month. At least $ 2,000 on LinkedIn (if you decide to try). Since your PR campaign should have at least 1-2 PR articles per month, approximately $ 2,000 per month is required to make an impact. The rest is entirely up to you, who content authors you use, and how flexible your CMS is for creating new landing pages.

Remember that you should take care of your services’ pricing, but again the hosting business is all about scalability and lifetime value.

Marketing tools—I have already mentioned some of the tools they use, such as Ahrefs, Lead Feeder, and Trust Pilot. You should also know the basics like Google Analytics and Search Engine Webmaster Tools and a cloud server that will show you the problems or indexing performance.

They also use Hotjar, which shows the heat map of visitors’ activity and helps identify usability issues. You can find many tools with extensive reviews on many blogs, but you don’t need that many to track most of the essential metrics to your business.

Performance tracking

When all your marketing activities are ready, the most important fact is to have the right data before starting any activities. Make sure you understand your churn rate, lifetime value, and up-selling factors. One month later, you can compare the results with enough data to gauge your marketing efforts’ effectiveness. It is best to do monthly reports as weekly, or biweekly reports are too frequent to notice the impact. However, if your budget is relatively large, you should make more frequent check-ups. If I haven’t covered a specific topic, feel free to leave a comment below, and I’ll be happy to discuss it. The evolution of the hosting industry

In 1999, when the first hosting companies started showing up, things were a lot different from today in Heficed: at best, you would get a megabyte of storage and an FTP account. This was fine for a simple HTML site with a few pages of moving GIFs. Currently, a regular “under construction” placeholder can take up the same space as the entire DOOM2 game. To run your site, you may need a multi-tier infrastructure with web servers, load balancers, caching servers, and other features running on containers orchestrated by Kubernetes. Then you will be able to submit updates via Gitlab. Before the Dot-com bubble exploded, they already had several web services that later became household names: Yahoo, Amazon, Google, AOL, and Netscape.

It was also a time of realizing that not all businesses can easily move online, be it for logistical reasons or other reasons, as happened with Pets.com. Let’s go back to the original theme of the hosting industry’s evolution and how large enterprises have become the big owners of most of the internet, such as tier 1 IP transit providers or large-scale data center networks, including hyper scalers. The internet infrastructure is extremely strong and cannot be broken that easily. They have good firewalls that are protected with the highest amount of security. They use virtualized and hidden behind abstraction layers that if you weren’t an engineer in this field, you wouldn’t know the problems of IPv4 depletion, the types of hardware that runs your content, or the way packets reach their endpoints, and back to your cell phone in your pocket.

Written by Marcus Richards

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