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Self-Published Business Books That Every Aspiring Businessman Should Read

Whether you are starting a business, growing one or are simply an employee who wants to know more about the world of business, these are the self-published books you should be reading.

The world of self-published authors is a complicated one, to say the least. When people hear “self-published”, they often jump to conclusions on quality and content. They could not be further from the truth, although there are countless examples of terrible quality self-published books, the overwhelming majority of self-published authors are knowledgeable and produce excellent books.


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#1 59 Web Applications for Lean Startup Companies and Entrepreneurs

We have selected some of the best startup apps, companies can implement into their marketing and management schedule to produce some quick wins and get ahead of the competition.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Ben Stanford

Company: | Facebook

24 points
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  1. This is a good read, its nice to be able to find apps that are not mainstream, made by startups that really address whats needed rather then paying for over bloated susbscriptions prices from the big fish. This book helped me find some real gems.

  2. I have this on my reading list, to bad it is not in french, though it is very informal and pragmatic for those of new to the industry.

  3. Being from Ireland, we have to many startups here looking to get into the industry without investment, due to our tax here “wink wink”. I found this book suggests some programs companies can use that not many people have heard about.

#2 The Entrepreneur’s Garden

The Entrepreneur’s Garden is an insightful and compelling book exploring the nine essential relationships that business owners need to master to be successful while keeping and growing their passion for what they do. The story follows an entrepreneur named Sally who started her own business.

While things begin well, she soon finds herself grappling with growing her company. Realizing that she needs to change her approach or give up on her business reaching the next level, she sets her intentions on finding a mentor. Sally meets Dee, who enters her life as a mentor just when Sally needs it the most.

Dee is a successful entrepreneur and believes in sharing how she learned to keep her businesses running smoothly while pursuing other things that were important to her. She points out to Sally that by concentrating on nine key relationships, she can surpass her dreams…and have fun doing it. Sally learns how a relationship with self, time, money, market, team, partners, legacy, death, and results will help her realize everything she wants to do in life.

Throughout the course of the book, Dee not only gives Sally the philosophy behind each relationship but also teaches the practical applications. Sally, in turn, applies the lessons in her business and shares them with others.

Why should people read it? 

It is a one-stop entrepreneurial book that will help people create success and harmony in personal life as well as in business life.

What others are saying:

“This is a practical, helpful and inspiring book for anyone who dreams of being successful in their own business.”

- Brian Tracy | Author | Million Dollar Habits 

“When you read Divya’s book, you will discover new methods for building your business while re-remembering potent wisdom tips you once knew and forgot. Divya combines storytelling with facts in such a manner that you quickly turn pages to find the next tool which will take your business over the top.”

- Coach Winn | Two-time Olympian | Originator of the WIN Philosophy | Founder of 

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Divya Parekh | Twitter

Company: | LinkedIn

19 points
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  1. Divya’s amazing expertise is priceless! This book is a must have for everyone on their entrepreneurial journey!

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#3 Reveal Your Masterpiece Within for Leaders, Achievers and Entrepreneurs

Reveal Your Masterpiece Within for Leaders, Achievers, and Entrepreneurs: The Art of Creating Extraordinary You gives you the tools to achieve happiness in all aspects of your life while presenting a proven and systematic way to reveal and nurture your inner genius despite any difficulties business or life can throw at you.

Divya Parekh walks you through the successive steps. Simple in concept and comprehensive in its execution, the book allows a person to determine, analyze, and solve a question efficiently of the problem faced in business or life.

Because of its organic conception, shows how to deal with any of life’s difficulties, and enables anyone to grow intellectually, emotionally, and spiritually through its application. As a result, the genius within shines. When you implement success steps in your life on the regular basis, you are working towards that elusive mastery everyone craves.

Furthermore, this is training you will want to share with your staff, friends, and family as a positive way to reveal your inner genius and navigate through the obstacles that are part of everyone’s life and occupation.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Divya Parekh | Twitter

Company: | LinkedIn

17 points
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  1. Divya’s organic approach to get in touch with your inner genius is absolutely phenomenal. This is definitely a book for everyone in business to learn and grow from!!!

#4 The Fractal Guide: From Thought to Company

This book is geared towards startups, businesses, ideas, and innovations. I highly recommend it for students, business professors, startups, and business owners. It is meant to be a scalable, repeatable, simple, & actionable guide. 

Want to read more reviews of this book or buy it? Find out more here.

Contributor: Jacob Fenuccio | LinkedIn


16 points
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  1. This book is a gem. Read it now! It’s FREE off the Fractal Solutions LLC website. Definitely a guide that you’ll refer back to again and again.

#5 An Author’s Guide to Online Marketing

1. The Internet is the greatest gift to authors seeking to promote their work. But the sheer array of options can leave you feeling bewildered and uncertain of where to start.

An Author's Guide to Online Marketing walks you through each step of creating a cohesive online marketing program for your book. Every chapter ends with a list of action items to help you implement the tactics covered in that chapter.

There's even a helpful glossary of online marketing terms at the end. Every author needs this essential reference guide! Available now as a trade paperback or a Kindle e-book.

2. If you lead a company or organization, you've probably read countless books on leadership. But you still occasionally find yourself feeling stalled or in a rut.

What you need is a dose of catnip! The Feline CEO provides a fresh perspective on leadership, viewed through the lens of cat behavior. People may think cats are funny, or crazy, or whatever...but once you understand the reasons behind some of their behavior, there is actually much simple wisdom in it.

Coming in fall 2018, The Feline CEO couples this knowledge with quotes from dozens of successful CEOs to help you uncage the feline leader in you!

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Lynn Maria Thompson | Facebook | LinkedIn

Company: |

#6 Rules of Engagement: Making Connections Last

Rules of Engagement: Making Connections Last is a workbook for women who understand the value of relating to others, both professionally and personally.

The book provides 29 Rules of Engagement to help the reader understand how to do more than just share your name and address. Building a network can be challenging. As a businesswoman and a mother, you don't know if you have the time or energy to find and develop new relationships.

Have you ever attended a conference expecting to meet numerous people and collect business cards from those who can be a valuable asset to you both professionally and personally, however when you try to follow up you discover that everyone is busy and you get no return calls?

A friend introduces you to someone you would really like to get to know, but after a few minutes of chit-chat, your new acquaintance walks away disinterested.

Helping women develop the kind of relationships that pay valuable dividends to everyone involved is the goal of Dr Froswa' Booker-Drew in this book, Rules of Engagement: Making Connections Last. This powerful workbook will not only equip you with the information you need, but the workbook format will walk you through the exercises to make it a reality.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Dr Froswa' Booker-Drew

Company: | LinkedIn

#8 50 Tips that Make a BIG Difference

There are more than 50 tips in this significant book of one-liners. Each TIP will help make your customer service better. Ideas, thoughts, tips, skills & techniques that, even if you know, will rekindle the desire to do a better job with your customer. A perfect gift complementing Nancy's program for employees, team members and attendees at conferences.

Why read it: A fun, easy way to learn a few old school customer service tips.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Nancy Friedman

Company: |

#9 Hidden Gems of Relationship, Communications, Telephone & Life Skills

Hidden Gems is a concise series of insights into how to build a relationship with a customer while gaining valuable information that will result in a sale. The key list of ingredients is the secret formula to closing more sales. It shows how to develop a personal, trusting bond with a customer. It shows how to get repeat business and how investing in a long-term relationship is the most powerful marketing tool to grow your business.

Why read it: Nancy's simple, common sense customer service ideas come alive in this interesting and EASY to read helpful book on life skills.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Nancy Friedman

Company: |

#10 Straight Up: Real World Secrets to Running a Killer Bar

In this compulsively readable guide to running a successful bar, Ramona Pettygrave Shah draws on over a decade of experience at the speed rail to dispense wisdom with a dash of wit. Delving into topics from time management to team cultivation to finances, she speaks with authority and clarity about the issues real-world bar managers and other employees face in a business with little room for error and lots of pitfalls to be avoided.

From the simplest neighborhood dive to the ritziest cocktail bar, from virgin barback to restaurant owner, there’s no one who wouldn’t benefit from Ramona’s sound advice. And while that advice is sometimes served with a twist of sarcasm, there’s always a no-nonsense straight-talk chaser.

By turns irreverent and profound, Straight Up: Real World Secrets to Running a Killer Bar is your guide to the attitude, organization, and teamwork necessary to absolutely crush it in the world of bartending and bar management.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Ramona Pettygrave Shah | Facebook | LinkedIn | Instagram

Company: | Facebook | Instagram

#11 Reality Based Decision Making for Effective Strategy Development

Reality Based Decision Making for Effective Strategy Development

Strategies are important. They help us know what we are working on, why we are working on it and most importantly, how. The problem is, not all strategies are effective.

Author and Humanist Jennifer Hancock will teach you several steps to ensure that your strategy is reality based. This book will help you learn how to answer the three most important questions for any strategy. What is your real problem?

What is really causing it and what will really work to solve it? This is the companion book to the online course: “Reality Based Decision Making for Effective Strategy Development”. This book contains the transcripts of the online lessons compiled for easy home reference

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Jennifer Hancock | Twitter | LinkedIn


#12 Ending Harassment & Retaliation in the Workplace

This is the companion book to the online courses Ending Harassment & Retaliation in the Workplace.

This book teaches how to use behavioral conditioning techniques to extinguish unwanted behaviors such as bullying or harassment in the workplace. Author Jennifer Hancock provides an overview of the technique and how to use it to extinguish unwanted behaviors.

Harassment occurs in many forms; and almost always, attempts to get it to stop results in some form of retaliation. This program will discuss the science of behavioral conditioning so you can better understand the harassment dynamic and why retaliation occurs so that you can understand what has to happen to make it stop.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Jennifer Hancock | Twitter | LinkedIn


#13 How to De-Escalate Conflicts Using Behavioral Science

This book will help you learn a science-based approach to conflict resolution and help you understand how compassion can help resolve workplace behavior issues. Being able to reinforce organizational core values by modeling respectful conflict resolution behavior in difficult situations is an added bonus

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Jennifer Hancock | Twitter | LinkedIn


#14 How to Win Arguments Without Arguing:: Socratic Jujitsu

We humans rarely agree. We argue and debate and nothing ever seem to be resolved. Wouldn’t it be nice if you could cut through the clutter and create a consensus for your ideas and proposals? Of course, it would. But to get there, you have to stop arguing and start asking questions.

In this book, author and Humanist Jennifer Hancock discusses recent research on how ideas are formed and changed to help you understand why and how to yield to your opponent and how to turn the conversation around using Socratic questioning techniques to frame the underlying moral debate to your advantage. If you want to learn how to win arguments by not arguing buy this book!

This is the companion book to the online course: “How to Win Arguments Without Arguing: Socratic Jujitsu” created by Jennifer Hancock for Humanist Learning Systems. This book contains the edited transcripts of the online lessons compiled for easy home reference.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Jennifer Hancock | Twitter | LinkedIn


#15 WHAT’S IN IT FOR ME? A Powerful New Interview Strategy To Get You Hired In Today’s Challenging Economy

WHAT’S IN IT FOR ME? A Powerful New Interview Strategy To Get You Hired In Today's Challenging Economy offers an essential approach that’s been missing from existing interview literature. It gives you control over the process, and in doing so increases your poise, reduces your anxiety, and improves your results.

In What's In It For ME?, re-hirement expert Rafe Gomez shares a proven methodology that generates tremendous success in sales interactions yet has never before been applied to the area of job interviews.

Incorporating music, entertaining pop cultural references, and plenty of real-world examples, Gomez explains how his unique strategy can help you shift your perspective from reactive to proactive and prove to your interviewer that you’re the best candidate for the job and an invaluable solution for his/her organization.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Rafe Gomez | Twitter

Company: | Twitter

#16 Bullseye Breach: Anatomy of an Electronic Break-In

Bullseye Breach is a cyber security educational book disguised as a thriller with a story about what happens on both sides of the Atlantic when a group of Russian mobsters penetrate fictional retailer, Bullseye Stores, and steal 40 million customer credit card numbers.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Rafe Gomez | Twitter | Facebook | LinkedIn


#17 Future-Proofing Your Organization by Teaching Thinking Skills

Due to changing demographics (Boomers will be out of the workforce by 2030) we need to develop future leaders pronto, but more importantly, we need to develop everyone.

This large-scale need for employee development is going to require a strategic development plan. We cannot accomplish what we need to accomplish through “silo’d training” or by delivering one class at a time.

Companies need a wholly integrated curriculum that develops individuals over the course of their career and immediately pays-back the organization.

This book illustrates the way to do it.

Want to read more reviews of this book or buy it? Learn more here.

Contributor: Nanette Miner, Ed.D.

Company: | Twitter | LinkedIn

#18 Business Is Art

You want to run your business your way, defining success on your terms. Business is ART provides an easy to use process and templates that will help ensure your success while chronicling the author's experience running and growing a business to over 400% in flat markets. Business is ART is presented in a light and entertaining style.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Jon Umstead | Twitter | LinkedIn


#19 Check, Check, SOLD

Check, Check, Sold is a step-by-step guide full of checklists, how to’s, scripts, templates, and tips on how to sell your home without a real estate agent.

This is not a book on why you should sell your house on your own.  This is not written by a real estate agent trying to make the process sound complicated.

This is a simple, short, how to guide.  You are given the exact steps you need to take to sell your home.

The content in this book was created through interviewing 50 homeowners selling their home on their own and other real estate professionals. The advice and steps were put into practice and refined by helping others sell their house on their own.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: Jake Posey


#20 How To Make Money With Your Bike

Entrepreneurial companies everywhere are coming up with new bike models, some part electric, some part pedal. It seems new technologies are unlocking all kinds of incredible solutions for getting more people where they want to go - on bikes. What used to be futuristic and impossible, might now be a probable new business opportunity that could be worth billions. Bikes are forcing new and much better, city-wide, transportation systems everywhere. Cities and towns are re-designing streets and highways to accommodate bike riders and new technologies. 

Bikes are a $6 billion a year industry in the USA and bikes actually outsell autos in total units sold. Sales projections for the year 2018 show an interesting new trend for electric bikes. Sales for e-bikes will be over 42 million units. Got that? E-bikes are coming on very strong because of new technology, usability, and the green sustainability trends.

However, the fact is, most bikes never make money for its owner, especially in the USA. There are millions of bikes, literally, just collecting dust and waiting for its owner to creatively earn a buck with it. A bike can be much more than just an exercise tool or part-time fun thing. In the near future, your bike could become a money maker for you. Merely renting out or sharing your bike, can be a special new way to earn money with it.

This ebook, “How To Make Money With Your Bike,” will show you why you should quickly learn more about the low and hi-tech trends and industries emerging around bikes, billboards and bike trailers. Your bike, with a well-designed message on a bike billboard, can also be a new fund-raising tool and/or delivery vehicle with many local economic impacts.

Want to read more reviews of this book or buy it? Find out more here.

Contributor: Richard Pawlowski | Facebook | LinkedIn


#23 Lean MRP

Lean MRP explains how to implement a Lean Manufacturing pull system on the shop floor using "virtual kanbans" enabled by a stable ERP-generated production schedule. This essentially establishes a traffic control system that will reduce congestion and travel times for materials and products in a factory. This is not the usual “yada-yada”.

The concept of Lean MRP is a novel one, which holds the promise of transformational change particularly in job shop environments. In addition to attaining the on-time performance, inventory, and lead time benefits of a pull system, Lean MRP can also help improve the accuracy of forward-looking schedule projections to support the making of reliable promises to the customer.

This book is for those manufacturing managers who have always strived for a Lean operation but nevertheless feel that a computerized ERP system offers a more practical and scalable solution for managing a large, complex, and/or turbulent shop floor.

Want to read more reviews of this book or buy it? Check out the links below:

Contributor: David Altemir

Company: | LinkedIn

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Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

One Comment

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  1. Woah great list. I did not expect to see The Fractal Guide on here. That book is fire! I just read my free copy the other week. What a coincidence! They update The Fractal Guide continuously so that you are sure to have the best tools and tips available. It definitely won’t waste your time with fluff content. I highly recommend it. It’s one of the few books I go back to multiple times for different aspects of my ideas and businsseses.

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