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Marketing 101: How To Avoid Guest Post Spammers?

Maintaining a high quality on your blog or website is a surprisingly challenging task. It is made all the more difficult if you decide to accept guest posts. Here is how to avoid accepting spammy low quality guest posts.

In the spirit of this post, Fupping accepts guest posts, so if you are interested in contributing, head on over to our guest post guidelines and submit a pitch.

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#1 When someone approaches your blog with a guest post, you need to vet that person

First, Google their name and see if you can find them on LinkedIn and other places. Do they seem like a real, reputable, credible person? Make sure they don't just work for a marketing company or SEO agency that builds links for people.

Then check out some of their previously published articles. Are they quality posts? Is the writing good?

Look at the blogs or outlets they've posted on. Have you heard of them? If not, put them into tools like SEM Rush or Moz's Link Explorer. Do these sites have at least 50 other root domains linking to them, or are they new websites with little credibility?

There's nothing wrong with betting on a new up-and-coming writer, but you need to watch out for spammers who are using fake websites to create the appearance of respectability so that they can ruin your website with low-quality writing that's just an excuse for shady link-building tactics.

Contributor: Brian Carter from keynotespeakerbrian.com

#2 Ask for an example post or two

Not all guest posters are bad. In fact, sometimes a guest author relationship can last for years and help your blog generate new content steadily. But how do you separate the good from the bad? My advice: ask for an example post or two. You can very quickly see if their writing style and topics match your own.

Contributor: Slavik Boyechko from geardads.com

#3 Copyscape

Copyscape is one of the best ways to weed out credible guest posting as opposed to the copy and pasted same old text over and over. Not only could these type of guest post spammers hurt you, but it could easily lack credible information. 

Copyscape helps eliminate having duplicate guest posts on the internet. Simply use their app to check to see if any of the text or entire posts have been posted previously. If it has not been posted before and has credible information then it probably wouldn't be a bad article for someone to use as a guest post on your website.

Contributor: Michael Russell from ratchetstraps.com 

#4 Use comment blacklisting

If your website is built on Wordpress, use Contact Form 7 for your contact forms, install Akismet to filter out basic spam (be sure to add it to your form fields), and then add words like guest post to your comment blacklist. The exact words you include in the blacklist depend on how bad your guest post spam problem is, your tolerance threshold for losing a legitimate contact, and the nature of your site. Typically we just blacklist the words guest post and handle stragglers on an individual basis.

Contributor: Joe Goldstein from contractorcalls.com

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Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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