Nathaniel Fried
Mastering the world of real estate is becoming an increasingly challenging task. With huge jumps in innovation and ever emerging competition from the online world, it’s important to arm yourself with all the information you can.
Here are 15 expert recommended books that every realtor should read.
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#1 The One Thing
When you're going into a career that involves a lot of self-discipline and motivation like real estate, it can be hard to find a system that helps you manage your time and stay focused. This book serves as a great motivator and resource for how to set goals, organize your workflow, and get things done.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Matt Hernandez from Aceable Agent
#2 Strength Finders 2.0
Not only is this a great tool for Real Estate Agents, it has value for all professionals. Real Estate is challenging and competitive. Know your strengths and build your brand around them. It just makes sense to structure a career strategy based on your natural talents. Success is never easy but making the journey more joyful increases the chances of achieving your goals.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Joe Houghton from The Minnesota Property Group
#3 The Road to Recognition
THE best book on personal branding that exists today. Price and Feldman walk you through literally the AZ of how to establish thought leadership, brand recognition and more. While it's not specifically for Realtors, the lessons taught in this book will set any Realtor apart from the rest in our industry.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Naomi Hattaway from 8th and Home Real Estate
#4 High Performance Habits
Not specifically for Realtors, but the performance habits that Burchard teaches are the culmination of years of global research into what makes one person stand out from another in their performance.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Naomi Hattaway from 8th and Home Real Estate
#5 Pre-Suasion
The title covers psychological tactics relevant to sales and real estate. Understanding psychology affords Realtors the ability to navigate tense situations.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Michael Kelczewski from Brandywine Fine Properties Sotheby's International Realty
#6 Blue Ocean Strategy
This book explores operating in very crowded business space including awesome case studies on the wine industry (Barefoot Wine disruption) as well as the circus (cirque du soleil). They have some great visuals I think is critical to help Realtors or any business discover their value proposition in crowded red oceans which Realtors are finding themselves in these days with ibuyers, hedge funds, discount brokers and a lack of inventory.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Aaron Norris from The Norris Group
#7 Dear Real Estate Agent, There Are Answers
Dear Real Estate Agent, There Are Answers provides a comprehensive how-to to set up a professional team so you can navigate easily through any transaction.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Emily Helmick from Nugget Realty
#8 The Fred Factor
This book is a clever look at leadership and customer service. It is an easy read (one that matches nicely with most Realtor's attention span and available time!) and leaves you with long-lasting advice and encouragement.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Naomi Hattaway from 8th and Home Real Estate
#9 Real Estate Rainmaker
Would you like to triple your income as a real estate agent or broker? Close thirty or fifty or more transactions a year, rather than the national average of twelve? Reduce your advertising expenses by half and cut marketing costs per transaction by forty percent? This book claims to do just that.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Chantay Bridges from Real Estate Professionals World Enterprise Marketing
#10 The 4 Hour Work Week
The 4 Hour Work Week by Tim Ferriss is a great resource for teaching individuals how to make the most of their time while maximizing their economic income. Most of us get into real estate because of the flexible schedule and earning potential, and this book offers a ton of helpful insights on how to make the most out of those aspects of this career.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Matt Hernandez from Aceable Agent
#11 Before You Are Licensed
Before You Are Licensed sets the stage for what all realtors will know once they finally have that license in hand. Too many agents wait until after they are licensed to start setting the foundations for their business. She provides a quick guide on how to kickstart your new career so you can hit the ground running.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Emily Helmick from Nugget Realty
#12 Listing Boss
This book teaches you how to do and sell real estate. What more can I say?
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Chantay Bridges from Real Estate Professionals World Enterprise Marketing
#13 Love Coming Home
Love Coming Home: Transform Your Environment, Transform Your Life is a great guide, with practical tips to help agents STAGE properties for sale and rent. In the book, Jennifer combines mindfulness and her interior designer's toolbox, sharing how to make you feel that where you are living today is truly your heart's haven with tips on de-cluttering, tidying up, DIY budgeting, creating a vision board and action plan. Plus, she reviews what HOME really is: it should be a place of feeling safe, comfortable and being yourself home is where our best life begins.
By revealing simple steps that break down home projects and decorating ideas into manageable goals, Adams inspires readers to let go of restrictions and take action with confidence.
No matter whether you rent, share, or own, learn how to turn your current dwelling into an environment that supports and inspires your daily life and becomes a true sanctuary.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Tracy G. Minsky from Meryl Moss Media
#14 The Millionaire Real Estate Agent
This book is by the person who owns Keller Williams. His tips and strategies took his business very quickly to all over the world and a household name. It teaches you how to be the best agent you can be.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Chantay Bridges from Real Estate Professionals World Enterprise Marketing
#15 Ego Is The Enemy
Our business revolves around being in the service of others and your ego can really get in the way of your potential success. This book has so many gems in it, if we can take the time to understand our ego and couple it with a little self-introspection, it will help us grow and not get in our own way.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Orlenda Herrera from The Habibi Group
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