Nathaniel Fried
There are countless books on sales out there. You’re probably not going to read all of them, so I thought I would create a concise list of 14 books you should read to master the art of selling. Now, I’m no salesman, so I went out and asked the leading salesmen from across the world for their suggestions. Here is what they said…
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#1 Perennial Seller
If you sell a lot of your product in the first year that's great but wouldn't it be better to build an audience of loyal customers to continue to buy from you for decades. This is the essence of Ryan's book and how to do it, how to build an audience that will continue to buy your products for decades. Ryan uses the example of classic books, the longer they've been in print, the more they sell. It seems obvious but the works of Shakespeare will never be out of print or theaters and tickets always sell well. How?
The people that love Shakespeare will always spend money on Shakespeare. How can you leverage this when building your customer base and audiences? Ryan looks at classic (Dickens, Hemingway etc) and modern examples (Kevin Hart, Iron Maiden, Apple) to help you build a long-lasting sales strategy.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Xavier Parkhouse-Parker from ZapHub, Helping Small Business To Grow
#2 Secrets of Closing the Sale
If you're going to learn from someone, why not learn from the best? Zig Ziglar has several world records when it comes to sales so he knows a thing or two about what he is talking about. I highly recommend this book to anyone starting out in sales and has no idea where to start all the way to seasoned sales veterans that need more ideas and polishing up on their skills, highly recommended.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Ramon Khan from National Air Warehouse
#3 The Ultimate Sales Machine
This is by far the most useful book I have ever read on sales. It provides excellent actionable ideas to build an entire business around your sales team. Starting with time management/prioritization, how to construct an organization of learning and training, how to find and attract great sales.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Jared Viernes from Sunflower Real Estate
#4 The One Minute Sales Person
This book will help you learn how to manage yourself as a salesperson. It will teach you to always take one minute before a sales meeting to visualize the end result of helping the prospect see the value that you provide correlated to exactly what they need.
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Contributors: Samantha Urban from Urban Translations
#5 ValueSelling
Because Value Selling is the only way you should sell.
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Contributors: Samantha Urban from Urban Translations
#6 The Greatest Salesman in the World
This book is a short parable with some very important lessons. Short and powerful this is often brought up by entrepreneurs and salespeople as a book they like to read every year. This book is one based on Christian values, but the lessons are applicable to any person wanting to build a business based on ethics and referral business.
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Contributors: Jared Viernes from Sunflower Real Estate
#7 Masters of Sales
This book is a collection of advice from over 80 highly successful salespeople and directly draws from their experience. It focuses on how to make personal relations rather than using shady tactics. It is an overview and not a detailed study but really helpful and a great first book for anyone starting in the sales field.
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Contributors: Srajan Mishra from TSI Apparel
#8 Sales EQ
This is a great book on developing empathy. EQ or emotional intelligence has been shown to be one of the most important aspects of top sales performers. Just like any other form of intelligence, with proper understanding and practice, you can learn it.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Jared Viernes from Sunflower Real Estate
#9 How to Win Friends and Influence People
While not exactly a sales book, this is a book is a classic and must read for every sales professional. The best marketing is word of mouth, it's free and it's powerful since you have instant positive influence. Learning to build a business based on referrals starts with this book. This book provides the tools and understanding necessary to have the empathy to inform your prospects how your product is in their best interests.
Want to read more reviews of this book or buy it? Check out the links below:
Contributors: Jared Viernes from Sunflower Real Estate
#10 How to Master the Art of Selling
The Art of selling is just that, a craft that you can perfect. From learning sales strategies to utilizing the resources that are available to you, mastering the art of sales is a practice, which makes this book an imperative.
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Contributors: Nate Masterson from Maple Holistics
#11 The Sales Bible
The sales bible is a fantastic source for sales knowledge. This book will help you get past any roadblock you may have. From pipeline management to pitching, to sales leads, the Sales Bible can help you navigate through the noise and prioritize approaches.
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Contributors: Nate Masterson from Maple Holistics
#12 Fanatical Prospecting
This book is extremely motivating and it lets you know that the one activity that has the power to propel your business forward is prospecting. If you aren't talking to a prospect, you aren't making money. It is one of the books that has inspired me to push harder and sell more than ever before.
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Contributors: James Pollard from The Advisor Coach
#13 Presentation Success
This is a completely different kind of sales book not about how to counter objections or close prospects but about actual presentations. So, if you sell via presentations of any type, this book is essential and makes you think of each sales presentation in terms of creating and connecting on emotional, physical, psychological, and verbal levels using a Hollywood movie.
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Contributors: Nikki Stone from EZinsurance
#14 Mobile App Marketing and Monetization
[This book] gives developers insights into selling their applications. The book provides detailed information about the competitive mobile application market and how to properly sell an app.
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Contributors: Ryan Ward from TripShare
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