How to Design a Landing Page for Your Website
Landing pages are incredibly important for your website. Here, visitors will be able to find out more about your company, the products you offer, or the service you provide. Visitors may also fill out a short form to subscribe to your newsletter or sign up for a free trial. Because landing pages hold such valuable information, a compelling design is crucial. But how do you make an effective landing page? We’ve done the research for you. Read on to find out how to design a landing page that’s both authoritative and helpful to searchers.
How to Make an Effective Landing Page
- Determine your target audience
Before you design anything, the first thing you’ll want to do is figure out who your target audience is. You’ll be shaping your landing page to reach these people.
- Come up with a goal
Another critical aspect to creating a highly effective landing page is coming up with a goal for it. Is the page supposed to inspire visitors to sign up for something? Do you want visitors to use an exclusive widget, such as a price comparison tool? Once you know the goal of your page, you’ll have a firm foundation for the creation of copy, headers, and calls to action.
- Generate an impactful header
A high-impact headline will grab the attention of searchers and give them an idea of what they can expect on your landing page. When combined with a persuasive call to action, such a header can considerably boost the effectiveness of your landing page.
- Create a clean and simple form
It’s hard enough to get people to give away their information, whether it’s an email address or a zip code. Why make it more unappealing by presenting a long list of questions and an unsightly design? If your landing page requires a form, create one with minimal questions—only the necessities—and a clean, simple design.
- Use bullet points
According to The Telegraph, the use of the smartphone has lessened people’s attention span to an average of 8 seconds. That’s less than that of a gold fish. How do you keep the attention of such easily-distracted visitors while you get your point across? The best way is to use bullet points, short yet high-impact sentences, and plenty of white space. This gives readers plenty of room to sift through and digest the information you’re presenting.
- Share success stories
If possible (or applicable), share success stories, testimonials, and accreditations on your landing page. You can also list publications from major news sources, as well as any professional associations that you’re affiliated with. This will encourage potential clients and customers to trust your company and your products or services, and the more people trust a business, the more likely they are to buy from it.
With these tips in mind, we hope to remove the mystery and lessen the stress associated with designing a landing page (or twenty) for your website. As Neil Patel says, “For online businesses, landing pages are the revenue gatekeepers. They are lifelines for improving lead generation.” Put our advice on how to design a landing page effectively to work and start seeing results today.