Benefits of Blogging for Your Business

There are countless reasons why your business needs a blog. For example, did you know that businesses that actively blog enjoy 55% more traffic on their websites than businesses that don’t? Here’s another interesting statistic: As of 2015, B2B companies that blog receive up to 67% more leads than their non-blogging counterparts. With the facts on the table, it’s clear that blogging offers serious benefits for your business. But if these statistics aren’t enough to convince you, consider these reasons:

• Blogs demonstrate leadership and authority

Want to be known as an expert in your industry? There’s no easier (and cost-effective) way to prove your authority than blogging. A blog that’s regularly updated with well-written posts about relevant issues and topics is gold in the online world. Posts like these show readers that you’re a leader in your field, and that you’re willing to use your knowledge to provide answers and solutions.

• Blogs form trust between businesses and customers

In today’s business world, customer service is more important than ever. You can blog about customer service-related issues and show consumers that you care about their questions or concerns. Such posts can generate trust between your company and your customer base.

• Blogs can keep people interested and engaged

Holding an audience’s interest is a challenge for many brands. An easy way to keep clients, customers, and/or fans engaged is to generate interesting blog posts that create or stir conversation. Posts can include helpful how-to’s, special deals, sneak peeks, thought pieces, and other exclusive content.

• Blogs can improve your website’s SEO value

Blogging for your business provides a gold mine of SEO value. Google rewards websites for original and regularly updated content, as well as long clicks (when someone clicks on a search result and remains on the site for a long period of time). Blog posts are also excellent opportunities to use low-hanging keywords that can draw more traffic and improve your placement in the SERPs.

• Blogs can boost your social media presence

Sharing newly-published blog posts on your social media platforms is a great way to interact with your client base and keep the conversation going. These social media posts just may be the hooks that catch new clients or customers and draw them to your website.

From showcasing your company as an industry leader to helping maintain audience engagement, there are plenty of perks to starting a blog for your business. After all, every post is an extra page indexed and another chance to attract new clients or customers. Whether you own a Dallas staffing agency or a Boston trucking company, your site will undoubtedly benefit from a blog.