I believe this book offers the most effective strategies for achieving better results from your writing. A few reasons why:
- First edition (published in 2008) was publisher’s second-best all-time seller and was at times Amazon’s top seller in its category
- Offers practical approaches such as “Write like you speak” to free yourself to express clear, uncomplicated thoughts.
- 10-step approach offers an easy-to-follow and powerful method of instantly improving your writing.
- Explains how to apply writing skills to all forms of social media.
- Discusses how better writing drives business outcomes.
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Contributors: Jack E. Appleman from Successful Business Writing