The Cuttlefish is a fish that has the ability to blend into his surroundings. But unlike most fish that use this ability as a defensive strategy, the cuttlefish attacks prey that comes to close. That is the type of marketer that Scott East is – agile, nimble and always looking for advantages so he can pounce. East is ready to share his concepts that are being utilized to shift from the lumbering business strategies of old to the nimble, real-time techniques necessary in today’s fast-paced, ever-changing business climate.
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Contributor: Ashley Pontius from News & Experts