Misbehaving by Richard H. Thaler (7/8)

The book reveals the birth and reasoning of behavioral economics. It’s the blend of well-proven economics concept and the fact that human beings do not act as rational robots. The book offers a fresh perspective to classical economic theories as well as practical advice for marketers. It is both a fun read and an eye-opener for those who believe they know how the economy works.

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Contributor: Illia Termeno from Extrabrains marketing agency

Written by Taegan Lion

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