The 22 Immutable Laws of Marketing by Al Ries (22/29)

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Two world-renowned marketing consultants get together with all their knowledge and create a book to bring you all the “laws of marketing”. This book brings you twenty-two innovative laws that are critical to the success of any marketing campaign. Laws like: the law of leadership, the law of the category, and the law of the mind have stood the test of time and are a must know for anyone wanting to discover a clear path for success. Most successful marketers are acting within these laws – even if they don’t know it.

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Contributor: Mark Benjamin from Lasting Trend

Written by Taegan Lion

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