I am a veteran HARO user. I guess that I have been using the service for about 8 or 10 years. I read about the service in a New York magazine that is now defunct. I then read Tim Ferris’ 4-Hour Work Week, and he suggested getting quoted in articles to gain credibility as an expert in my field. That is what I use it for. It has worked!
I have been quoted in dozens of magazines, newspapers, and blogs. My wife answered an anonymous query and ended up getting published in a major woman’s magazine. That one article lead to her getting interviewed on TODAY with Kathy Lee and Hoda, World News Tonight with Diane Sawyer and also a TV commercial with Toyota automobiles. She is Gina Scarda.
Contributor: Tom Scarda | LinkedIn