Too many guest posts fail to speak directly to the audience of the blog or site on which they are featured. If you don’t talk to the audience, you’re not going to capture the interest and attention of blog owner, and certainly not the reader. For example, if you’re promoting a food delivery service, your guest post must address the benefits of the product for that blog’s specific audience.
Busy Moms and college students are both great targets for a food delivery service, as long as you address them appropriately. The good news is, blogs by their very nature already are targeted, so most of that work is done for you. As the writer, your job is to see the opportunity and tailor your post to it.
Contributor: Jerry Haffey Jr., President of Business Development at Ambrosia Treatment Center