This book is crucial for any student who wants to break into the world of Digital Marketing Agencies. Being able to track your campaigns from start to finish is vital. You need to be able to show ROI and demonstrate the validity of your creative. In addition, the book helps you understand data sets and sample sizes so you can make analytical judgments on your campaign data and test theories to improve conversion rates through the entire sales funnel. This is a book that marketing students should study in depth if they want to get ahead in the Digital Agency world.
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Contributors: Alistair Dodds from Smoking Chili Media