One of my favorite books is All Marketers are Liars by Seth Godin. It talks about bringing authenticity to your marketing. Now, this is nothing new, but more important than ever now on the Internet. Buyers want a story behind what they purchase. This book helps you learn how to do it with any type of item or service you are trying to see. From 2009, but still very, very valuable today.
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Contributor: Jeff Moriarty from mothersfamilyrings.com