James Metcalfe
Market research is by no means a silver bullet, and it’s a combination of pure market research and identifying the individual personas or companies that would use your product and why. Market research may tell you where to shine the light, but not always what’s there when its illuminated.
However; often times market research is not done at all or thoroughly enough, and can be reduce the chances of delivering an optimal product to market.
Contributor: Remy Kouffman from Knockout.ai
