To increase engagement with content, you first need to know WHO you’re appealing to. By making use of data analytics, you can not only find out who your audience is – but also what they’re interested in. Once you’ve gathered this information, you’ll have a better idea of what your audience is expecting from you – and what really appeals to them. This will allow you to create content that is specifically designed to interest them.
It’s also a great idea to ask questions – get your visitors involved by speaking directly to them, asking how they feel or what they think. Once you do this, it’s really important that you take the time to answer any comments – you can’t just ‘like’ them (although you should make sure to do that as well), and it needs to be done as quickly as possible – once you’re getting conversations started, you’ll lose the enthusiasm and impetus if you leave answering for too long. If you want your customers to engage with you, you need to engage with them.
Contributors: Lynne Pratt from Virtual Solutions