I started a global marketing firm 16 years ago and have been in marketing since 1990. I recommend ANY book written by Seth Godin, David Meerman Scott or my old boss at Coca-Cola former CMO Sergio Zyman. The reason I suggest these authors is because all of them were formerly on the client side in house, in the trenches so speak from first hand experience and hard won lessons learned. They use real life examples from their careers and talk about the mistakes they made, what really worked, what didn’t and why. This is not hypothetical, theories from research or a classroom. https://amzn.to/2pBPnab
They are practitioners who know from their own experience. You will learn the unvarnished truth direct from the source in plain English. It will save you from making the mistakes they did and learn from them at least. It is a marketing education you can’t beat.
Contributor: Paige Arnof-Fenn (Founder & CEO)
About: Paige Arnof-Fenn is the Founder & CEO of global branding and marketing firm Mavens & Moguls. Before becoming an entrepreneur she was in brand management at Procter & Gamble, held a senior marketing role at Coca-Cola and ran marketing at 3 successful startup companies. She is a graduate ofStanford University and Harvard Business School.