The number one marketing mistake I see companies make is promising something your product or service simply can not deliver. Marketing is about managing expectations and nothing can turn people off quicker than dishonesty. Overpromising is such a common marketing mistake because companies are under tremendous pressure to increase sales and satisfy stakeholders.
This makes the short term gain caused by stretching the truth seem appealing. Don’t be fooled, the long term ramifications aren’t worth the short term gain. Once people find out, your brand equity may never recover.
Contributor: Luke Wester from miva.com