Be A Specialist (2/54)

Small business owners make the same marketing mistake time and again. They want every single customer they can get, so they broadcast a long exhaustive list of every service or product. “We do this!” “We do that!” “We can do anything!”

Instead, early stage and small businesses should be specialists. They should focus their marketing on the one-to-three things that they absolutely knock out of the ballpark every single time. These key services or products should widely appeal to your ideal customer and solve a real problem for them.

Marketing then becomes a call and response of, “Hey, ideal customer are you having this problem?” with an easy to call to action when the customer says, “Yes!”. This is the kind of marketing that will get customers in the door and money in your pocket.

Contributor: Anja Smith from

Written by James Metcalfe

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