I’ve been a marketer for over 35 years, have written books and articles on the subject, founded an agency on the principle that if you listen to the customer, they will tell you what you need to know to market your product or service effectively to them – all you have to do is execute. We can perform research studies on nearly any aspect of a product service or company, and we listen hard to what the consumer is saying, and what they’re not saying . . . Becoming customer-centric, and using research to get at the heart of what you offer and how consumers view it and use it makes all the difference between a so-so marketing campaign and a blockbuster new product that flies off the shelves.
Contributor: Dave Poulos from pinnacleadvisory.com