The premise of Blue Ocean Strategy.remove yourself from the blood bath of competition by offering overwhelming value to the consumer. Deliver overwhelming value and you will render the competition irrelevant. The book is loaded with case studies that any entrepreneur can relate to because they show case companies we have all used or are aware of. My business is 100% conducted over the phone and internet. Overcoming the inherent challenges of our business model and the service we offer is mitigated by the value our customers receive for the money they spend with us. The foundation of our business model was tailored from what I learned in Blue Ocean Strategy.
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Contributors: Bill Westrom from TruthinEquity