Zak Parker
I have tried outside writers that were great at writing, but didn’t know the industry well enough and couldn’t write with our company’s personality. So for the past two years we have hired writers in our industry and have them come into the office every day. The outcome has been much more interesting content and it fits with our company’s other marketing initiatives. I believe that is the biggest advantage. They get closer to your business and write more effectively because they are part of your company.
Contributors: Jeff Moriarty from MySupplementStore
