Everything you do, be that online or offline needs to be consistent with your brand image. By doing this your potential customers will be able to instantly recognize any content or messages that you put out as they will be familiar with the style and tone of your message. A marketing campaign needs to be seen as much as 9 times to convert a person into a customer. By building a brand from the offset these potential customers won’t need persuading each and every time they see a campaign from your business.
Contributors: Ashley Hooper from Neobo