SEO experts focus on good, evergreen content (text, videos, images) that will be interesting and popular with your customers for years to come. That means your business will be building a valuable resource of content that can be re-used within multiple new website designs. It may not be focused on the latest trends but it will ensure your business continues to thrive and grow in the future because that content is the route to building a solid customer base via high organic rankings and brand recognition. With the content they provide, SEO experts help create a steady stream of visitors and customers, while, in contrast, paid online adverts are an ongoing, and often increasing, cost that will only bring visitors while the business continues to pay.
Contributors: Michelle Symonds from Ditto Digital