Building Authority Within Specific Niches (1/40)

My name is Pierre and I’m a content strategist at a digital agency called Spiralytics. I’ve been responding to HARO queries for over six months now. [I] Haven’t used it to find expert sources yet, but I certainly will in the future. 

Why I use HARO: 

I use HARO for a number of reasons. To build my company’s brand, to build our clients’ brands, and to build my own personal brand online. Getting featured on relevant articles is great for building authority within specific niches. 

As a digital agency, HARO ties in perfectly with how we operate. We look for opportunities to showcase our client’s brands in a professional context, create valuable content that serves their target market’s interests and distribute it to the right audiences. The bonus: there’s the opportunity to get a link back from an authoritative industry source. 

What I’m trying to get out of HARO: 

Primarily, we want our/our clients’ brands to be featured on an authoritative third-party website. It helps position brands as industry experts, which is awesome for building awareness and trust. In most cases, a user wouldn’t have come across our brand if they hadn’t seen it mentioned on a popular industry portal. 

As a bonus, a backlink from a relevant high-authority publisher helps drive targeted traffic to our website, which means a decent chance for quality sales leads. Backlinks from strong domains also pass relevant SEO authority, which makes us even more visible to users on search engines. 

How have I found using HARO: 

Love it! It’s straightforward, easy to use, and direct to the point. I get queries sent to my inbox three times a day, I filter through the results to find anything relevant, then I respond to select queries to the best of my abilities. It’s as simple as that. 

The only issue I have with it is that respondents remain in the dark for an indefinite period of time that can last months. I once got a quote published more than four months after I submitted it. T’was a pleasant surprise, but it’s always nicer to know what’s going on before it happens. 

Contributor: Pierre de Braux | Twitter | LinkedIn


Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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