Change In Marketing Strategies (4/8)

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Marketing strategies will either have to change or become more transparent. eCommerce sites, in particular, are masters of cookie tracking and behavioral analytics. This is not prohibited by the GDPR, however the way in which personal data such as online identifiers needs to be made clear to the customer and where unjustifiable, not happen at all.

Contributors: Chris Payne from Advanced Cyber Solutions

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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