Clear and Sustained Content Strategy (2/29)

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Having in-house writers and a dedicated strategist (or a writer and strategist in one) allows a business to have a defined and consistent content strategy. They can actively monitor and respond to analytics to push traffic to a site, developing the top of the sales funnel for your the business. When a company does not stay on top of this, their traffic declines and this can hurt the brand’s awareness and their overall sales.

Contributors: Sean Flannigan from coolblue web

Written by Zak Parker

Journalist, writer, musician, professional procrastinator. I'll add more here later.

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