The best means of getting your business known is via word of mouth. It works well to find another independent local business that attracts the clientele you are looking to appeal and offer a collaboration. A great example is hairdressers working with aesthetic clinics. The target audience for both businesses are male and females who are image conscious and have disposable income. Offer to run a campaign via social media like a referral scheme where clients are offered special discounts when they book with the collaborating business. The customer sees it as an extra benefit and your business will receive a mention from another established business.
Contributors: Gina Hutchings from The Treatment Tester Marketing