Competing Against Luck by Clayton M. Christensen (15/44)

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This book asks business leaders and entrepreneurs to take a look at the job their product or service is attempting to carry out. What job are customers hiring the product/service to do? Asking this question allows business owners to step into the shoes of their customers and understand why they’re making the decisions they do. 

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Contributor: Keri Lindenmuth from KDG 

Written by Taegan Lion

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