The book covers a conventional spectrum of topics – such as strategic analysis, market opportunities, economic value – but in a way that lifts the fog that engulfs many books on business strategy. Its “simplified approach” does not mean it is superficial; in fact the authors make very robust points about some common misconceptions; for example, they argue – convincingly, I think – that growth is not always good, that the unbridled pursuit of growth can undermine shareholder value. I think this is an accessible and useful book for both business people and students.
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Contributors: Jas Ahmad from Middlesex University Business School, London, England