I’ve heard ‘content marketing doesn’t work for B2B’ more often than I cancount these days. It’s simply not true. Many business owners are constantly looking for articles and blogs that will enhance their understanding of an industry or sector. By producing quality content on your blog about your industry or service, you’re educating future clients not only on the topic but proving your credibility as a thought leader. This helps put you top ofmind when these visitors are looking for a service similar to yours.
Contributors: Harrison Doan from Zenhaven