Ben Skute
Content and content marketing can mean a lot of things for app brands and app developers. Content can refer to blog content, case study content, testimonial content, email campaigns, guest posting and native advertisements, affiliate marketing content, app store descriptions, push notifications, and more. To create a strong content strategy to promote your app, you should focus on building up and sharing content that proves that your app or you are really the experts in the industry you’re in. 1 – 3 posts per month is usually a manageable place to get started; writing to provide value to your audience about the problems they face, concerns they have, or things they are missing out, and proving information on how your app solves all of these.
Contributors: Marissa Ryan from Zymo
