Ben Skute
One content marketing idea that has worked well for us is creating content for companies which cater to the same audience as us, but are not competitors. Once we have created such (informational) content pieces, it is easy to reach out to these companies and convince them to link to us. This, in return, leads to greater DA (domain authority), increased ‘free’ organic traffic, and more leads and sales.
Contributors: Gabor Koncz from Automizy
