Crossing the Chasm by Geoffrey Moore (9/56)

List item
Submitted to "28 Books To Read To Take Your Marketing Strategy To The Next Level"
Approved

No Title

No Description

The best book for marketing folks because it aligns marketing strategy, messaging and target audience in a way that helps marketers understand the mindset of the prospective customers they’re trying to reach, thus enabling them to craft messaging that will resonate.

Want to read more reviews of this book or buy it? Check out the links below:

Contributors:  Theresa Marcroft from MarketSavvy Inc.

Written by Taegan Lion

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.