The tangled web we call SEO inspires fear, awe, and confusion in most small business owners. It is complex, ever-changing, and highly competitive. While SEO is one of those things you can learn to do yourself, in most cases it is not practical. SEO requires a mix of analytic, technical, content, creative, and outreach skills as well as time to produce results. Given most small business owners are already working 50+ hours a week running their business, DIY SEO is often not a viable solution.
A good SEO consultant can demystify the ingredients for earning your way to the top of search results and converting website visitors into paying customers. He or she can come up with a plan that focuses your limited resources on the areas needing the most attention. A good SEO consultant knows the industry and best practices and can help you avoid low-value, pointless or risky tangents that might otherwise lead you astray. At the very least, you can expect to be quickly educated on what it would take so you can make an informed decision about next steps, including the option to do nothing.
Contributors: Donna Duncan from B-SeenOnTop