If you’re a budding or hopeful entrepreneur, you just have to start doing. I’ve watched so many great ideas stay as just that, ideas. You don’t know how to approach a particular client. Do it anyways. Scared that you’ll mess something up if you make a sale before you’re registered for sales tax? Make the sale anyways. You’re going to mess up to some degree but you miss 100% of the shots you don’t take.
Once you’ve actually done something enough, then you need to reflect and look at the patterns that you saw. At that point, you finally have enough real information to make decisions. I had never been in sales in my life when I started doing calls for new inquiries. But the patterns showed I was having higher conversion rates. So I kept doing it and then started observing more subtle patterns to make my sales process better. Now we have four people on our sales team and I’m sitting in a hotel room writing this while preparing a pitch for a six-figure deal a year and a half after my first sales call. Because I did. Then we built based on those patterns.
Contributors: Ryan O’Neil from Curate