Don’t Jump Straight In (1/7)

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I was the owner of the Adam Cole School of Music, sole proprietor, sole teacher.  I had a friend who taught voice and I invited her to teach a few students with me.  She came back with, Well, have you thought of expanding?

We didn’t simply jump in.  We looked at our neighborhood and saw that there wasn’t much competition.  We also knew that the neighborhood was improving and there would be an influx of people and wealth to the area.

It was our contention that we should get started now and position ourselves well before the boom really got underway, so that any competition would take second place in the minds of our clientele.

Contributor: Adam Cole from

Written by James Metcalfe

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