Running ads on Facebook can truly do wonders for your company’s online marketing, and has the potential to drive excellent results and make you money. However, it’s a myth to think that it’s the ONE thing you should spend your marketing budget on, and also that it’s a sure thing. Facebook ads can produce incredible results, if you know what you’re doing and are regularly testing/tracking their performance. Also, you want to ensure that your marketing budget is spread across several mediums/channels and that you’re running Facebook ads in conjunction with with other marketing efforts to produce the best results.
Contributors: Alycia Yerves from Alycia Yerves Creative