Don’t sabotage yourself – make it simple for people to invest! (14/20)

I’m part of your target market. I’m interested in investing in ICOs. I can tell you that this process has played out (several times) for me, personally: I did my research. I decided to invest in the ICO. I tried to figure out how to buy tokens. I found no clear, simple instructions. I decided against investing in the ICO.

Don’t expect people to find your instructions on a subreddit or forum somewhere and don’t expect them to read paragraphs of text. Present short, simple steps for investing on one easy-to-find page on your official website. 

Contributor: Kyle Fournier from

Written by Nathaniel Fried

Co-founder of Fupping. Busy churning out content and building an empire.

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