Duct Tape Selling by John Jantsch (16/32)

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In his book, Jantsch explores the transition from old-school sales — cold calls, working door-to-door and schmoozing — to mining data for sales leads, from your typical sources and from potential customers’ social media. Jantsch teaches his readers how to ‘listen’ by monitoring Twitter, Facebook, and Instagram to learn things about your leads than they would ever reveal directly.

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Contributors: Frankie Russo from Potenza

Written by Taegan Lion

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