Zak Parker
A common myth about SEO that I see people talking about is the effect of bounce rate on overall SEO. If a bounce rate is high, that’s not necessarily a bad thing. It has to be weighed against the average time on page as well. If you have a high bounce rate (+60%) but your average time on page is a couple minutes long then you’re doing just fine. This means your content is engaging and providing value to the reader–that’s positive SEO. When it comes down to it, one metric never tells the whole story with SEO.
Contributors: Jordan Scheltgen from Cave Social
