Create insightful or useful content that your fans will be inspired to share with others. Ask a question that will result in new comments, keeping your post at the top of the feeds. Suggest followers tag their friends who will be interested in a product or event. Run contests that require fans to share or comment on a post. Challenge fans to replicate a fun image or video. Countdown to special events or content reveals in order to drive up anticipation and keep fans coming back to your pages.
Contributors: Jana Fisher from Invasion Group