Epic Content Marketing by Joe Pulizzi (1/6)

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Joe Pulizzi is a genius. He’s the father of content marketing and his book will help your company target and tackle your origin story. Every company has an awesome story to tell and Pulizzi walks you through the telling of your personal brand story. Business writing needs to be heavily customer-focused writing, so studying the words of the man who started the content marketing craze is invaluable.

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Contributors: Chad Zollinger from BestCompany

Written by Taegan Lion

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