Initially, my business was providing services on a one-to-one basis. Eventually, the demand for our content grew to the point that we couldn’t meet the demand and remain with a one-to-one delivery model. We diversified how we deliver content and moved toward webinars, online courses, automation – an overall shift toward a one-to-many model. These changes allow our clients to still get their needs met, the company to make smarter money, and saves our small staff tons of energy. It’s a win/win for everyone.
Contributor: Jennifer Way from caffeinateyourcareer.com