Dress to impress. This might seem a little odd, but sometimes before meeting with a client, I like to see if I can find out their favorite color to wear. Their profile photos or google searches might provide a common theme – when you go to meet them, chances are they might acknowledge your shirt or pocket square…because it’s YOUR favorite color, too 😉 Once they can relate to you, you’re in!
Contributors: Mike Bruce from The Chill Foundation